History Timeline


Espresso Essential Coffee Launched

Espresso Essential coffee system launched by Australian and New Zealand founders


Espresso Essential Franchised Australia

International distribution of Espresso Essential coffee commenced in New Zealand and the United Kingdom.


Essential Slush Launched

Espresso Essential becomes one of Australia and New Zealand’s largest coffee machine and consumable distributors.


Espresso Essential Recognised

Espresso Essential first recognised in the BRW Fastest Growing Franchise — “BRW Fast 100 Awards”


I Luv Coffee Barista System Launched

Espresso Essential recognised in the BRW Fastest Growing Franchise — “BRW Fast 100 Awards” for the second year.

2010, 2011, 2012

Espresso Essential Recognised Again

Espresso Essential recognised in the BRW Fastest Growing Franchise — “BRW Fast 100 Awards” for the third, fourth and fifth years consecutively.


Espresso Brand Expansion

Espresso Brands Group’s three main beverage lines of Automatic Coffee, Barista Coffee and Slush relaunched as the “I Luv…” range. Expands with full Barista range from French supplier Reneka. Expands into Singapore, Philippines and Papua New Guinea


Air Roaster Introduction

Builds state of the art air Roaster with larger capacity to roast premium coffee blends for distribution nationally and internationally.


New Customer Service Management

Implements new systems to enhance customer management and provide excellence in customer service


Expansion Continues

The group is acquired by a private consortium of Australians and New Zealanders headed by its CEO and a new executive team. The business is renamed Essential Coffee Group with banner brand Essential Coffee. Acquires Essential Brands Victoria and Advanced Coffee Solutions New South Wales. The South Australian Master Franchise agreement is terminated and Essential Coffee works directly with its locally based South Australian distributors and customers. Expands into the Middle East


Export Areas Expand

Acquires Espresso Essential Western Australia, Essential Brands Group Townsville and the South Coast New South Wales business Coffee in Moments and supports their customers directly. International Network Conference held in Singapore to drive export opportunities. Invests in growth and expansion of Essential Coffee New Zealand.

DEC 2018

Reneka Latte Art Technology is Introduced

Essential Coffee’s Reneka range is expanded by launching new Reneka Latte Art Technology.


Awarded Bronze Medal at Golden Bean Awards

Atomic, the smoothest of Essential Coffee’s dark roasts, is awarded a Bronze Medal in the Milk Based Espresso category at the Golden Bean Awards Austalia/New Zealand 2019, the world’s largest coffee roasting competition. 

FEB 2022

Re-signed with BMD Northcliffe Surf Life Saving Club

Sponsorship agreement between Essential Coffee and multi-year national surf lifesaving champions, BMD Northcliffe Surf Life Saving Club.

JULY 2022

Introduces Industrial Coffee Cups

Industrial compostable coffee cups are introduced.

JULY 2022

Introduces La Roccia & Piccolo Roccia

New Italian handmade and designed La Roccia and Piccolo Roccia ranges are introduced to Essential Coffee’s barista coffee machine range.

APRIL 2023

Compostable Slush Cups Introduced

Compostable slush cups replace plastic slush cups.

SEPT 2023

Re-signed with Burleigh Bears QRL Rugby League

Sponsorship agreement between Essential Coffee and  professional Rugby League Club, Burleigh Bears is re-signed.

DEC 2023

Home Compostable Coffee Cups Introduced

Home compostable coffee cups are introduced to conform to AS5810 home composable standards and align with Essential Coffee’s environmental ethos. These Aqueous cups are made using a uniue water-based dispersion coating, which reduces the amount of material needed while providing the same leak and grease-proof benefits as other coatings.

OCT 2023

Re-signed with Sydney Roosters NRL Rugby League Team

Sponsorship agreement between Essential Coffee and Sydney Roosters NRL Rugby League Team is renewed.