Our global search for innovation
At Essential Brands Group (EBG) we are always looking to improve our product knowledge through research and development. We are continually on the look-out for new and exciting opportunities to expand on our already impressive suite of products, equipment and services, that you have come to know and Luv! We want to share with you some of our recent R&D journeys from our Team, including our CEO , as they search the globe and our great southern land, to continually bring you quality and innovative products.
A recent trip saw our CEO, Todd, head to the tropical haven of Hawaii to visit coffee plantations based on the North Shore of Oahu. When we asked Todd to comment on his visit, he shares “Even in the tropical Hawaiian climate, I was amazed to see the locals drink this wonderful elixir of life all year around, they are now even replacing pineapple plantations with coffee plantations to feed that ever growing demand for more great coffee all year round!”
Closer to home, a small contingent from our Head Office, including our Master Roaster ‘Lord Phil’, visited a coffee plantation located in Northern NSW in the name of research. The tour commenced with a cupping session run by our host in the tasting room with breathtaking views of the plantation.
Phil shares with us, “To walk amongst the coffee trees with basket in hand and pick the ripe cherries, taste the sweet mucilage which coats the coffee bean protected by the skin, was truly beneficial for me in understanding the life of the green bean.” With our team’s combined years of knowledge in coffee roasting and refining our knowledge of coffee making, the Plantation experience provided us with the understanding of the whole ‘bean to cup’ process.